Marketing & Communications Specialist  •  RESICAP | Atlanta, GA 

August 2021 - January 2023 

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• Strategically promoted sales via monthly email campaigns utilizing Mailchimp and Hubspot

• Created engaging written content for ResiHome's website, blogs (click here to preview a blog post: https://resihome.com/why-rent-in-2022/), emails, and quarterly newsletters

• Implemented Google Ads campaigns to build brand awareness nationwide

• Maintained and updated available community listings on ResiHome's WordPress website

• Produced creative marketing collateral to support RESICAP and ResiHome, ensuring alignment with the company's brand positioning and voice

• Planned, promoted, and coordinated events for RESICAP’s non-profit, the Relevium Foundation, and adhered to the given budget, arranged onsite vendors, managed set up and take down, and ensured overall attendee satisfaction

• Crafted and sent monthly internal newsletters with company updates

• Successfully demonstrated the ability to work in a fast-paced environment that required quick thinking and a willingness to adapt according to the situation

• Proficiently balanced independent and collaborative work to optimize results while also successfully engaging in mutually beneficial cross-departmental communication

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Click HERE to preview a monthly newsletter I created for RESICAP: https://online.flippingbook.com/view/289307604/

 

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Remote Marketing Specialist  •  Eleventh House Solutions | Easton, MD

September 2020 - August 2021

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• Designed, built, and maintained Eleventh House's new website on Squarespace using content creation tools, management tools, and digital media

• Conceptualized and designed branding boards for company re-brand

• Conducted market research and analyzed trends to identify new marketing opportunities

• Launched and optimized Facebook and LinkedIn business pages for social media marketing efforts

• Set up an email marketing platform utilizing MailChimp and optimized the new website accordingly to build a mailing list via CTAs and lead magnets

• Designed visual concepts using graphic design tools including Adobe InDesign and Canva

• Collaborated with consulting marketing director to implement and develop marketing strategy

• Ensured that all marketing materials and project proposals underwent regular review and adherence to the new brand guidelines

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Marketing Coordinator • Eastern Shore Smile Solutions | Easton, MD

October 2018 - March 2020 (Laid off as a result of COVID-19)

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• Developed, implemented, and analyzed email marketing campaigns via Constant Contact

• Utilized Adobe InDesign, Canva, and Hootsuite to create, schedule, and manage engaging and dynamic multi-media content across multiple social media platforms

• Provided strategic recommendations to the Marketing Director and leadership team based on marketing data and metrics

• Assisted the Marketing Director in creating a yearly marketing calendar, and organized, implemented, and analyzed promotional campaigns

• Increased Facebook Reach by 113.7% within one year

• Improved Instagram following by 38.88% from October 2018 to the end of 2019

• Demonstrated effective project management skills, organizational skills, and the ability to collaborate productively with cross-functional teams in a fast-paced work environment

• Conducted market research to identify new marketing opportunities

• Maintained an inventory of marketing materials, ensuring all resources were current and accurate, and coordinated the creation of new materials as needed

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Marketing & Media Intern • Breckenridge Music Festival | Breckenridge, Colorado 

Jul 2018 – Aug 2018

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• Developed engaging poster designs utilizing Adobe Illustrator & InDesign
• Promoted upcoming Breckenridge Music Festival events via local newspapers, online calendars, postering, and social event websites
• Supported the Director of Education & Event Operations in coordinating and overseeing multiple events
• Increased engagement by up to 15% in one month by implementing effective social media management strategies
• Created compelling multi-media content for Breckenridge Music Festival's social media platforms utilizing a Canon EOS 5D Mark II camera, Adobe Illustrator, Adobe InDesign, and Canva
• Enthusiastically carried out various administrative tasks

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Freelance Photographer •  JMK Boutique | Grove City, PA

March 2018 - May 2018 

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• Demonstrated creativity and efficiency while taking photos of products, clothing, and models to be listed on JMK Boutique's online store
• Edited and delivered both raw and edited photos in a timely manner (within less than 24 hours)
• Generated original content to be used across JMK Boutique's social media platforms
• Organized, planned, & coordinated photoshoots for JMK Boutique's online store
To see my photos on JMK Boutique's Instagram: https://www.instagram.com/jmkboutique/

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Public Relations & Marketing Intern • Inspire 2 Consulting | Annapolis, MD

Jun 2017 – Aug 2017

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• Improved following and engagement on Facebook, Instagram, and Twitter by creating and curating dynamic media content
• Performed thorough market research and analysis
• Increased Twitter followers by 30% as a result of successfully implementing intentional social media strategies
• Provided strategic input and feedback on marketing initiatives

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S K I L L S : 

 

Proficient knowledge in Microsoft Word, WordPress, Mailchimp, ConstantContact, Outlook, Squarespace,  Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Adobe Rush, Canva, Hootsuite, LinkedIn, Instagram, Facebook, Facebook Ads, Twitter, Google Suite, Squarespace, Planoly, Pinterest, Wix, Asana, MacOS, Slack; working knowledge of HubSpot, Google Analytics, Google Ads, Square, iMovie

 

 

E D U C A T I O N : 

Grove City College | Grove City, PA

August 2014 - May 2018 | Major: Communications & Media Studies | Minor: Marketing

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Activities and Societies: Graduated with Honors in Communication, Dean's List Student, American Marketing Association, Photography Society, Orientation Board, Women's Small Group Leader, Toastmaster, Homecoming Committee, Video Production Bootcamp, Women's Mentorship Program

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